Websites with excellent hierarchy are more effective in organizing UI content and are more
convincing for customers as well. That is the reason UI/UX designers consistently give much
consideration to add visual components to stand out their sites.
What is visual hierarchy in website design?
Visual Hierarchy is how data is organized and prioritized in a model. One instance of
typographic design hierarchy is things like how titles are give more visual weight than headings
or body text. The basis for creating visual hierarchy is the basic psychological theories about design and how
individuals perceive design elements. These principles include things such as symmetry, closure,
Why visual hierarchy is important?
In a specific structure hierarchy enables to define the significance and sequence of
components. It helps your audience through a message. Features that designers can use to affect the perception of the data by users are:
1. SIZE: The viewer will naturally drawn to a larger object in terms of visual hierarchy. Typically ,
your most significant components should be more important, while the smallest components
are usually the least important.
2. COLOR: Bright colors always attract user’s attention more effectively and faster than silent
colors. You can even apply colors in the visual hierarchy as a manner to clarify information.
3. CONTRAST: You use contrast while when two or more UI elements overlap to highlight the top
layer elements. Moreover it’s better to keep contrasts in balance in case of causing chaos.
4. ALIGNMENT: Alignment assist designers efficiently make the website fashionable, appealing
and in hierarchy manner.
5. SPACE: Space between UI components, particularly white space can assist to highlight UI
content and generate visual hierarchy.
6. PROXIMITY: Group components with hierarchical creates sub components. The particular
aspects of design would be on a distinct level, but each offer connects bids to the same
7. WHITESPACE: Whitespace is often simply described as the space between the things on the
page although this extra space is not always in white color. This leads more individuals instead
referring to it as a negative space. Whitespace provides break and highlights significant aspects. Too much crowding and clutter
can push visitors away because they are unable to comprehend what actually is important.
8. TEXTURE AND STYLE: Distinctive design style makes your website interesting. It can also
influence your website’s visual hierarchy. For higher visual hierarchy, it’s always a great effort
to use every distinctive texture, graphics, pictures and more visual components.
9. F-PATTERN: In the first phrases of the paragraphs, reader scans vertical line done the website
of the page. The reader finds something interesting, he or she begins to read the text in
10. Z-PATTERN: This pattern is mainly used on pages that are not concentrated on text. When it
reaches the end of the horizontal line it moves down to the left and left to the right it appears
as Z pattern.
11. CONCLUSION: Visual Hierarchy is an important part of web design. Understanding how it
works enables you to build a site as efficient as possible.