A logo redesign is not a task to be taken lightly. Why? Your logo is one of your most powerful brand
assets. It’s tied closely to your brand identity and is the cornerstone of brand consistency, serving as the
visual representation of your brand. Your logo will have a huge impact on the first impression of
what your business is going to make. It will give your customers information about your brand
and let them know if it’s right for them.
To master the logo development process, you first need to think about what makes your brand
emerge. A great logo is an expression of the company values, culture industry and usage. To
develop a logo to learn about the company culture, values and the way they do business, and
then infuse that message when they structure a logo.
Get a brief idea about how to design a logo by asking a client some specific questions you want
to know about his business. Ask about their values, their personality and their customers.
Once you get to know the client, you’ll need to find out more about how to design a logo. The
more you think about these target audience, the easier it will be for you to create a logo they
can attract to logo’s you make.
Keep in mind, your work need to satisfy your client apart from everybody else, so ask the client
to give you a list of key competitors you need to consider.
when it’s time for a redesign, there’s much to consider. This handy logo redesign
checklist will help you make sure you’re covering all the bases to develop a logo that
aligns with your brand identity.
Your redesigned logo should:
1. Have a simple, but unique and memorable shape
2. Be scalable for use across print and digital assets
3. Use font faces that can be scaled without sacrificing clarity.
4. Look polished in both black and white and full color
5. Convey the key attributes of your brand identity (professional, friendly, cheerful, etc.)
6. Have a color scheme that’s in line with your brand identity
This handy logo redesign checklist will help you make sure you’re covering all the bases
to develop a logo that aligns with your brand identity.